CW Exec: executive travel, built around the fleet
CW Exec is a chauffeur service in Bolton with two vehicles: a six-seat Mercedes-Benz V-Class and a 16-seat Mercedes-Benz Sprinter. We designed and built their website around those two vehicles.
- Business
- Executive chauffeur travel
- Based in
- Bolton, Greater Manchester
- Website
- cwexec.co.uk
Their homepage on a computer and on a phone. Shown with their permission.
The business, and what the site had to do
CW Exec drives people from Bolton to wherever they need to be: airport transfers to Manchester, Liverpool and Leeds Bradford, corporate travel, weddings, race days and matches, long-distance trips and group travel, or a chauffeur on standby by the hour. They cover Greater Manchester every day and anywhere in the UK on request.
Two vehicles do all of that. The V-Class is all black with six facing seats around a table, a starlit ceiling and quilted leather. The Sprinter seats sixteen, for weddings, teams and whole groups.
So the website had to look like the cars, show the cabin before anyone books, cover seven kinds of journey without turning into a wall of text, and make reserving a journey the obvious next step.
What we built, and why
One long page that reads like a brochure for the cars. Everything below is on the live site.
A dark, quiet look
Near-black backgrounds, a fine serif for headings with gold italics, and a clean sans-serif for the details. It matches an all-black V-Class photographed at night, and it reads as executive travel rather than a taxi firm.
Reserve a journey, first
"Reserve a journey" and "View the fleet" sit on the first screen, under one line that says what they do: chauffeur-driven Mercedes-Benz, from Bolton to anywhere. On a computer, Reserve stays in the header as you scroll.
The cabin gets its own section
Photos of the V-Class interior beside a numbered list of what's in it: starlight headliner, ivory and black quilted leather, a conference table, an entertainment screen, privacy curtains, ambient lighting, champagne and refreshments.
Seven services, one line each
Airport transfers, corporate travel, weddings, events and sport, long distance, group travel and by the hour, numbered, with one plain sentence each, so on a phone you can scan the lot in a few seconds.
The standard, in four words
Punctual, discreet, immaculate, personal, each with one short line. The last one says what a small Bolton business can promise: you deal directly with your driver.
Where they go
The towns they cover around Bolton, then a moving strip of the places people book them for: the airports, Manchester Piccadilly, Old Trafford, the Etihad, Aintree, Haydock Park, the Lake District and London.
Designed and built by us, shown with CW Exec's permission.
Want yours redesigned first?
Send us your web address. We'll redesign the front page of your site from your own logo, photos and words, before you commit to anything.
Get my redesignNo website yet?
Tell us about your business and we'll design your first website around it, the same way we made this one.
Start my website
